According to Forrester Research, affiliate marketing spend is projected to reach 4.4Billion by 2016. Smart merchants are harnessing mobile marketing, online-to-offline tracking technologies and shaping commission models based upon attribution statistics.
As affiliates are on the cutting edge of content creation, mobile apps, emerging technologies, social media and niche marketing; the affiliate channel creates a unique value proposition for merchants.
Here’s What You Don’t Know About the Affiliate Marketing Channel
Steve Denton, vice president of Marketing Solutions at eBay Enteprises, gave an extremely comprehensive keynote address this January, at Affiliate Summit West 2014.
Steve has been in digital media for 13+ years and before joining eBay Enterprise, he was president of Rakuten Linkshare. I’ve known Steve since 2001. He knows affiliate marketing. When Steve talks, I listen.
But more than that, he is in a unique position to provide access to data that the majority of companies involved in the the affiliate space (myself included and likely all my readers) have never laid their eyes on.
As eBay Enterprise provides commerce technologies, omni-channel operations and marketing solutions, Steve has access to rich, proprietary commerce data on their 2000+ global clients.
Below is Steve Denton’s keynote address at Affiliate Summit on video. He used a very solid data set which he elaborates on. Grab a cup of coffee, sit back and relax to 45 minutes of affiliate marketing data laced with funny Steve-isms.
Affiliate Marketing Statistics that Will Blow Your Mind
Here are a few data points that stood out to me:
* 49% of customers that close from the affiliate marketing channel are new customers.
Here’s What You Don’t Know About the Affiliate Marketing Channel
Steve Denton, vice president of Marketing Solutions at eBay Enteprises, gave an extremely comprehensive keynote address this January, at Affiliate Summit West 2014.
Steve has been in digital media for 13+ years and before joining eBay Enterprise, he was president of Rakuten Linkshare. I’ve known Steve since 2001. He knows affiliate marketing. When Steve talks, I listen.
But more than that, he is in a unique position to provide access to data that the majority of companies involved in the the affiliate space (myself included and likely all my readers) have never laid their eyes on.
As eBay Enterprise provides commerce technologies, omni-channel operations and marketing solutions, Steve has access to rich, proprietary commerce data on their 2000+ global clients.
Below is Steve Denton’s keynote address at Affiliate Summit on video. He used a very solid data set which he elaborates on. Grab a cup of coffee, sit back and relax to 45 minutes of affiliate marketing data laced with funny Steve-isms.
Affiliate Marketing Statistics that Will Blow Your Mind
Here are a few data points that stood out to me:
* 49% of customers that close from the affiliate marketing channel are new customers.
* If an affiliate is involved in the click path, the average order value is higher.
* 12% of the time, affiliates are 1-step closers.
* More than 20% of affiliate clicks leading to a purchase were the first touch (a.k.a., “the introducer”)
* 73% of all conversions occur within 24 ours from the last affiliate click.
* 12% of the time, affiliates are 1-step closers.
* More than 20% of affiliate clicks leading to a purchase were the first touch (a.k.a., “the introducer”)
* 73% of all conversions occur within 24 ours from the last affiliate click.
Today, with a plethora of overlapping marketing campaigns and crazy discounting, the affiliate channel proves to be extremely robust when it comes to incrementality.
No longer should a smart merchant ask whether they should add affiliate marketing to their mix our question whether their affiliate channel is really valuable.
The questions merchants should be asking now are:
“Where do I get more of these awesome affiliates?”
“How do I support them to ensure that we both have long-term growth and profitability?”
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