Tuesday 26 May 2015

Being Successful In Affiliate Marketing!

The best way to be successful in affiliate marketing is to understand the goods and services you are selling and match these goods and services to the correct audiences online. 

When you conduct research online, you will notice that people who have the same tastes in clothing, food, hobbies, and other pursuits congregate in the same areas. These areas are popular websites, chat rooms and open forums, and blog sites. 


Before joining any affiliate marketing program, you should investigate popular markets online to see what people are interested in buying. Once you have a better understanding of these groups, then you can choose a company to work for. This will make selling products much easier.

Depending on the time you have to devote to affiliate marketing, you may be able to join more than one program as long as the programs do not promote competing products. When you work for more than one company, your chances to increase your profits are much higher. 

By catering to different audiences online, you will be able to maximize your profits in very little time. For many in the affiliate marketing business, understanding the products and markets is the key to their success.

In addition to placing ads in various places online, you can also create your own website and market that as well. Your website can entice customers to purchase products from the company you are working for by providing additional information, articles, and other items. 

You can also prepare a monthly newsletter so customers will return often to purchase additional products. This will mean additional commissions each time you are successful in attracting repeat business. Marketing your website and the products are all you need to be successful in this field.

While there are many other home business ideas you can take advantage of, affiliate marketing is one of the most fun. As you conduct research, you may get your own ideas for products to sell online. 

Once you know how to find markets, you can begin targeting more markets in order to increase your earnings. Those who become experts in affiliate marketing are able to bring as much as they want each month. 

Being able to control your income and work the hours you want to work are just some of the big rewards you will receive when you join an affiliate marketing program. 

Companies reward those who perform well by offering them higher commissions, the ability to train others and earn a commission off their sales, and much more.

Friday 22 May 2015

How To Convert Your Affiliate Marketing Traffic Into Sales!

Affiliate marketing is a common channel used to make money online. There are many benefits to getting involved in affiliate marketing opportunities. 

An affiliate marketer is someone who makes money without having to produce, buy or distribute any products. A merchant partner is a business enterprise or a company that pays affiliate commission on sales, saving money on its own marketing department.


Financial success for an affiliate marketer comes from having a good strategy and by knowing the best techniques to use.

How Do Affiliate Marketers Generate Traffic to Their Website?

First it is necessary for an affiliate marketer to create a website and take advantage of the amount of traffic it gets. Free traffic sources can bring a good number of visitors to your website, and you should be using them to build up a following.

Another option is to buy traffic for your website, but this can take a lot of money over time, and you do need to calculate the return on investment.

If an affiliate’s conversion rate and sales are low, there is not much to be gained by continuing to pay for traffic. A website requires more than just passing traffic, and it would be a mistake to think all your efforts should go into getting traffic.

The best way to make visitors interested is grabbing their attention with some compelling content.

People will only follow a website if they think it provides them with something useful. Inspiring and informative content is a great free product that people search for, and can access online.

A higher volume of sales will result from a website filled with high quality, original and interesting content, which adds value to your promotional material. Your content must be relevant to the products or services offered by your merchant partner.

Visitors are not likely to buy products that have no relevance to what they were looking for online. A high volume of sales results from interesting content, which adds value to your promotional material.

It is not difficult to attract potential customers to a niche website, promoting products that match the content.

What Type of Content Do Affiliate Marketers Produce?

Success in affiliate marketing relies on having the right type of content that gets the message across.

The content should not look too much like native advertising. Creating the right content requires some careful consideration. It has to be informative and must demonstrate clear substance, so visitors can engage with it.

Nothing puts people off more than seeing a lot of content which is obviously promotional. Many affiliate marketers place keywords within their text to attract the right sort of visitors to their content.

Again, some care is necessary if you want to attempt this. Any article that is full of keywords will put most people off. Use of keywords in the text must appear natural and content must not be over-stuffed with them. 

The days of keyword stuffing are now over. Affiliate marketing methods now include some more effective & sophisticated techniques.

Nothing puts people off more than seeing a lot of content which is obviously promotional.

It’s worth spending time & money on content that engages visitors and is likely to gain followers. Your content must deliver real value, and should not look like it is created for the sole purpose of affiliate marketing. 

Publishing valuable and informative content regularly will help your website gain popularity. Most Internet users will click on a link that looks like it leads to something entertaining or a good source of knowledge.

Your content also needs promotion, and using social media will be of great help.

Optimizing Social Media Marketing for Web Traffic Generation

Good quality web content will bring you potential new customers, but social media allows you to interact with your potential customers as well. Social media usage patterns and social footprints of most people reveal a lot about their private life and their interests. 

Analyzing such information you can assume whether a social media user is a potential candidate as your future customer or not.

Social media makes it easy to build and grow a network with other people sharing the same interest.

Running Social Media Campaigns

In affiliate marketing, social media is useful for finding followers who intend to purchase products from merchant partners.

Sharing your own content in some social media updates will take the best quality visitors to your web pages, the sort of people who are likely to make you money. All you need to do is build up a network of followers who are interested in sharing their thoughts on topics related to the products you promote.

It costs nothing to set up a social media account and to post regular updates, but it’s not always easy to check the amount of time spent on managing a social media campaign.

Website owners who prefer to spend more time on other marketing activities can use the services of a social media marketing company. In affiliate marketing you always need to assess and compare different methods. Analysis is important to determine which ones are more probable to generate sales commission.

Earning a high rate of commission for selling a popular product is obviously ideal for every affiliate marketer. The commission rates offered by merchant partners are set as a moderate percentage of the sale price. 

Merchant partners with the highest selling products may only offer a moderate rate of commission, but a high volume of sales still makes them lucrative.

It’s not worth looking for a merchant offering a higher rate of commission. There is less money available from products with limited appeal, even if the commission rate is higher. In the world of affiliate marketing it’s far easier to make money by promoting products that are in high demand.

Using Landing Pages to Convert Your Visitors

The design of your landing page requires plenty of thoughts and some effort. Even the tiniest detail may have an impact on affiliate marketing success. All internet users need a good reason to stay on a page.

Everyone is facing the need to make decisions online about which link to click and whether to stay on a page or move on to another.

Too much text on the page may put some people off and flashing graphics might be irritating to others.

Many users will not bother scrolling through a lot of images on the page.

When designing a landing page for affiliate marketing, utility has to support the appearance. Remember that its purpose is to promote a particular product that you want people to buy. 

A landing page should not be aggressively promotional, but it does need to be persuasive. Visitors should view the content and feel an urge to make the purchase decision. Then they will click on an affiliate link to convert.

Outgoing links should include your own affiliate links.

Any extra links on a landing page will only distract potential customers and may point some of them away from the page, before they use your affiliate link to buy the product.

What Happens When They Click Submit?

When running an online lead-capture landing page marketing campaign it is considered best practice to set up a ‘Thank You’ page, and redirect visitors to it once they submit their details over to you.

It shouldn’t be anything special. just saying “thank you!” is enough, and the polite thing to do… while you’re at it, why not use that ‘thank you’ page for another time saving automation purpose?

On a marketing campaign it’s considered best practice to set up a ‘Thank You’ page. It’s also polite.

As a company’s affiliate/publisher, when you create an online campaign – many times the company you promote will provide you with a tracking / conversion code, which should contain the lead’s details. 

They expect you to send it over to them, so they can track registered and paying users that were referred by your unique affiliate link.

You can and should use that ‘thank you’ page to have the submitted lead data is automatically sent over to the company you’re affiliating. It’s very easy to set up, and, will obviously save you the hassle of transferring it to them manually.

Every time a lead is submitted and gets redirected to your ‘Thank You’ page – a pixel (containing the lead data) is auto-magically fired and sends that data over to wherever you need it to go.

Once you have that implemented – submit a test-lead and log in to the affiliated company’s system to make sure your test-lead got through their automatic lead-validation mechanism.

Running A/B Testing to Increase Your Conversion Rate

A/B testing allows you to try out several versions of a landing page to identify which one is most successful in terms of attracting sales.

You can use a software program for A/B testing or perform your own experiment with two or more versions. You will soon discover which one generates more sales by comparing the data.

Monday 18 May 2015

What Is Affiliate Marketing?

Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. 

There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below we will discuss what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.


So, What Is Affiliate Marketing All About?
Affiliate marketing is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. 

In the case of blogging, a blogger will become an affiliate of a selected company and make money from being an affiliate by placing a link, button or banner within a blog post that will lead the readers to that product or service.

Examples and Strategies
What does affiliate marketing look like when you’re a blogger? An example of this could be blatantly creating a post that is actually about the company you are affiliated with or you could deftly weave the product or service into a post that is on a related topic.

An example of going the blatant root? Let’s say you are a food blogger and one of the companies you are an affiliate of sells food processors. You can write an entire post about that food processor including: 

◾Benefits
◾Capabilities
◾Recipes where the food processor could be utilized
◾Cost
◾Care instructions and more
 
Then you could include a button, link or banner ad that would take the reader directly to that product and they could order it based on your recommendations.

If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. 

In any post that is enticing your readers to open up a good bottle of cabernet or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.

Examples of Websites Using Affiliate Marketing:
IMDB.com

 The huge online movie database IMDb.com has information on thousands of films, actors, and producers. So there is a great opportunity to link out to merchants who can sell the items that are being researched on the site–specifically DVDs or streaming video.

On each movie page within the site, the right sidebar includes a link out to Amazon. This is done in an automated way as the link takes referrals to a search page within Amazon displaying results for the movie title or Actor.

HuffingtonPost.com

Many bloggers also happen to have published more traditional collections of their writings, which allows for some affiliate marketing opportunities within any of their online pieces. Specifically, affiliate links to online retailers can be included as part of an author’s articles or blog posts.

Things to Avoid with Affiliate Marketing
Don’t write like a salesperson when featuring a product or service from a company you are an affiliate of or change the tone your readers are used to. 

Yes, you are in fact selling something, but your blog doesn’t suddenly have to turn into a commercial or take on a voice that may be off putting to your readers. Often, bloggers will talk about how the product or service was beneficial to them while it relates to the blog’s topic.

Another thing to avoid would be to display a banner or button in the post in a way that doesn’t make sense or that doesn’t seem to relate to the post. Give some sort of introduction to the product or a lead that particularly relates to the service so that its appearance on your blog will flow seamlessly.

Making Money as an Affiliate
How exactly does an affiliate make money? An affiliate’s payment is based off of commission from the company they are an affiliate of. The buttons or banners of the products you are trying to sell contain your unique user ID when you embed the HTML into your blog that makes the ad appear. 

When the user clicks that ad and chooses to buy the product, the company will be alerted that you were the affiliate that led them to that purchase. As such, you will receive a commission from the company for being responsible in driving traffic and new customers to their website.

How do you get traffic to the products or services you are trying to sell?
Great Content: Make your posts engaging and offer a lead that will capture readers attention and make them want to read on and learn more about the product or service.

Practice effective SEO techniques: Just as with any blog post, utilising good SEO strategies and driving traffic from search engines can be a good source of quality traffic.

Upsell: Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? 

That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website

Promote products you would buy: Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. 

When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy

Examples of Affiliate Networks:
There are several options when it comes to joining an affiliate network. It would be also be wise to join several, so that you have a variety of products and/or services at your disposal to write about and a wealth of commission.

Here are just a few that have been of great benefit to me over the years: 

◾Amazon Associates
◾CJ Affiliate
◾ShareASale
◾ClickBank

Monday 11 May 2015

Affiliate Promotion Made Easy – Top Tips From The Pros!

When you start your affiliate marketing venture, it is useful to find and register with affiliates that are able to give you the services and products you want to sell. You can diversify your income streams by signing up with a wide range of networks. Research affiliates so you are comfortable with.


TIP! Figure out how a company tracks the orders that weren’t done on their website when choosing a program in affiliate marketing. If you do not have a reliable way of tracking transactions that occur through phone and mail, you may be losing a hefty chunk of your commission.

You should review your affiliate partnerships to a regular and thorough performance review. Getting rid of affiliates that do not perform well will leave more money with a new affiliate.

A lot of affiliates end up losing valuable time by having to re-read emails that contain instructions for tasks in their email and then check them.This is a great way to save some time and be organized.

Popular Products:
TIP! Funnel your advertising through like minded affiliate sites that are targeting your preferred customer niche. By using multiple links, you give customers more opportunities to find links that relate to their interests.

Marketing extremely popular products may not be the best idea. You want to have a good quality product but it does not necessarily equate to quality. Choosing very popular products means you will be in fierce competition ahead. You may find it difficult to make any money.

Many affiliate marketers diligently work towards success using the common mistake of trying too hard to be a super affiliate. They try to take and promote too many items and promotions rather than concentrating on Keep in mind that maximum results you can achieve. Find the best thing for you.

You’ll need to find new customers because they’ll keep unsubscribing.

TIP! Only maintain the affiliate programs that are the most profitable. Always review the progress and performance of each of your affiliates on a regular basis.

When you have a sports themed website, they want to see sports content. Only a sports-related link to affiliate sites that are related to the products you market. Your audience will be primarily interested in clicking links that closely relates to the rest of your website.

Don’t select an affiliate program without thinking it through; choose affiliates that make sense given your audience. This will help you get more visitors and understand them.

Consider the use of paid advertising services to maximize profits from online marketing program. Ads that target keywords related to your site.

TIP! Shop around for affiliates that offer fair or generous commissions, and do business with them only. Avoid doing business with companies that do not offer at least twenty percent commission for each product sold.

You should be truthful about what you are doing in your site. Be transparent about your affiliates and describe them on your site. If visitors think you are trying to hide your affiliate ties, they may choose to purchase from the sites directly, rather than going through yours.

Affiliate Programs:
Affiliate programs are a great way to promote your business better. Affiliate programs tend to be more site traffic than most traditional advertising strategies such as contextual network advertising and ad banners. 

When you select your internet marketing program, look at the payment that you will get for giving a referral, how popular the directory is, and ease of directory use.

TIP! Affiliate programs do not all offer the same thing. Programs vary by product and degree of flexibility.

Get to know your audience when you want any affiliate marketer. You want your readers’ needs. Try to find out what makes them visit your site. What specific things are they interested in?

Try creating a handwritten note or ad on your website.

Potential Customers
TIP! Some affiliate sites are better than others. Some can be difficult or frustrating to navigate.

You should make sure there are lots of links leading potential customers to your affiliate content, but do not use them deceptively. A visitor who clicks on links to content they are not interested in; don’t bring them to your webpage selling Apple iPads. You may think this is a unique and clever marketing technique but your potential customers will be turned off by your dishonesty.

Online marketing is extremely rewarding, as your sites become a huge asset and make you serious profits now, and into the future. 

Keep in mind that for affiliate promotion to be successful, you must invest your time in order to create provocative and stimulating material that will make you more popular than others in your field. Doing so will help you achieve online marketing success.


Tuesday 5 May 2015

Getting More Out Of Your Affiliate Marketing Plan!

Affiliate marketing may at first appear complicated, but it isn’t brain surgery. Once you master the basics, you are on your way to achieving steady profits. Fear not because the following tips will help you become profitable with affiliate marketing. 


Be very careful not to abuse this process. Don’t allow your partners to do so, either. Even if it doesn’t cause problems, it can be annoying to your customers. Not only will cookie stuffing alienate your readers, but it could also give them a virus.

Learn how a company tracks orders made off-site before you choose a marketing program. You could lose a lot of commissions if those outside sales are not connected to your ID number.

Registering with affiliates who are closely aligned with the products you sell is useful. Getting agreements executed with several affiliate companies gives you a wide variety of products and services to sell, bringing you many income streams. Take the time to research any affiliates that you may have gained your interest.

Consider any products sold by an affiliate program very carefully before you put any links on your site. Properly arranging your links may take some practice, but well-arranged links result in more money for you.

Affiliate programs can be very different from one another. You’ll find different products to promote, different payouts and different payout schedules.

Some affiliate sites are better than others. Many can be vary hard to navigate through. A website owner that cares will not have a bad affiliate associated with their site. Besides helping visitors get around, this service engenders trust which makes more purchases likely.

Marketing with affiliate programs is not always burdensome, in spite of the detailed approaches out there. If you do your research, get out there and network, and put in the work required, it will help you grow your site. 
 
By studying these suggestions, you will gain a better understanding of what affiliate marketing is all about.


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Friday 1 May 2015

Affiliate Marketing Strategy - Important Aspects Of Affiliate Marketing!

You probably won't be surprised to learn that the winning affiliate marketing strategy involves getting as much traffic (and as much targeted traffic) to your affiliate products as possible. 
 
And getting enough traffic starts with choosing a product or service that is guaranteed to generate interest and then to convert into sales. 
 

One part of an effective affiliate marketing strategy is making sure that you leverage off of the merchant's time and effort that have been put into his or her product or service. An experienced and skilled merchant will know that the more his or her affiliates are selling, the more he or she will earn.
 
And therefore, he or she will continue to test and tweak the product's or service's sales page to make it into a the most compelling offer possible that makes it hard for people to refuse once they land on the page.

Look for sales pages that are simple and clean, that offer a compelling headline, testimonials and, if possible, even a timer that shows people how long they can claim the product or possibly the bonus that comes with it. 

Once you've chosen a product with a proven sales page and conversion rate, you need to get as much high-quality traffic to the offer as possible. You can do this directly by advertising your affiliate link with PPC (pay-per-click), classified ads, banner ads, etc. 
 
Or you can set up a content blog or website that provides useful information on the niche of the product or service you are selling.

If you are just starting out, a blog might be the easiest way to get started and a WordPress blog is often the most highly recommended because it comes with many free plug-ins that will allow you to be more visible to the search engines.

Keyword research is an important part of any kind of affiliate marketing plan of action. After you've chosen the product or service that you want to promote, then choose the keywords that you are going to use to get traffic to your link or to your website or blog. 
 
Again, if you are new, you want to choose less competitive keywords.

Go to the Google Adwords Keyword Research Tool (which is free of charge) and type in the general term that describes your product's niche. This tool will then provide you with all the related search terms that people are actually using when they go to their browser and do a search. 
 
The tool also provides you general statistics on how often each term is searched, how competitive each term is, what people are bidding on this term in PPC ads, etc.

Start with lower-searched terms and use these in your blog/website content, or in your direct link advertising methods. As you start to get more visitors, you can start using more competitive terms in your affiliate marketing strategy.