So you think your website is happening enough to start putting ads on it. It's worth real money and those unanticipated checks in the mail can come in awfully handy.
Putting advertisements on your webpage is not that difficult and you can have ads up within a few hours if you want simple Amazon or Google ads. Or if your site gets enough traffic that you want to play with the big boys and use the same ad networks as Yahoo, Huffington Post and AOL, you'll want to apply with a major ad network.
Your application may take a few days to process but you'll have way more powerful tools for choosing good ads and maximizing their performance.
The business of putting ads on your website is called affiliate marketing. In the lingo of affiliate marketers, you and your website are called the "publisher" or "affiliate." Your allies in this game are the "brands" (the companies whose ads will appear on your page) and the "network" (your 'account manager' who delivers those ads to your page and sends you checks when people click on the ads).
If you want incredibly simple ads and your website doesn't get much traffic, you might want to start with the easiest tools available. Google AdSense can put those ubiquitous little text ads on your site after a very brief sign-up process.
Amazon Associates can put little picture ads of Amazon.com products on your page. Both use very simple widgets and look nice but frankly they have limited earning potential on most websites.
Your website may be ready for a more next-level kind of ad strategy.
Your website may be ready for a more next-level kind of ad strategy.
The science of advertising on websites has gotten a heck of a lot more lucrative and technical in the last few years. Certain more-powerful networks can determine in milliseconds what your site visitors are buying right now.
Know how you sometimes search for some shoes and then ads for those shoes follow you around the Internet to all the other websites you visit? These networks can give your ads that same special magic.
In most cases, these networks will give you an online dashboard to control your ads. You often get to choose the type of ads that display, like dating sites, fitness sites, pharmaceutical ads and so on.
If you're willing to go there and put adult web site ads on your site (and Lordy, they do pay out well!), you'll want to skip right to the final section of this article. If your visitors are like most people and prefer G-rated ads, let's look at some other networks first.
Advertising.com (now AOL ONE) - Advertising.com is now known as AOL ONE, a change just announced last week in a bombshell keynote speech at the ad:tech 2014 conference. It's bombshell news because they're the biggest online ad network in the US and the UK.
But Advertising.com had required that your site meet a certain minimum monthly page view threshold. No word yet whether AOL ONE will continue that minimum page view requirement.
If your site gets serious traffic and you're intrigued by this option, check with this video of AOL CEO Tim Armstrong explaining AOL ONE.
Clickbooth - Maybe your site doesn't reach the required minimum pageviews. Or you may have your reasons to choose a reliable affiliate network that doesn't have "AOL" in its name. Clickbooth is another very strong affiliate ad network option.
Yes, Clickbooth is big, too – they've run online ad campaigns for Google, Yahoo and MSN. But I can personally attest that Clickbooth earns its industry reputation for working individually with affiliates on a one-on-one basis, by phone or chat whenever you need it.
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