It goes without saying really, but the affiliate marketing landscape has changed greatly in recent years. If you’re still using the same approach in 2015 that you did a few years ago, you’ll be losing out greatly.
With tighter affiliate guidelines and Google’s focus on valuable content, making money from your website in 2015 needs a different approach.
Embrace the Rise of Mobile
One of the biggest changes to affiliate marketing in 2015 is the rise in the number of mobile device users. A survey carried out last year by Global Web Index, reports that 80% of all online adults now own a smartphone.
One of the biggest changes to affiliate marketing in 2015 is the rise in the number of mobile device users. A survey carried out last year by Global Web Index, reports that 80% of all online adults now own a smartphone.
If your website isn’t mobile responsive or at least mobile friendly, you’re most definitely losing out on valuable affiliate opportunities.
What’s more, according to IDG’s 2014 Mobile Survey, 46% of all affiliate clicks and 26% of all affiliate retail sales come from mobile devices. So, embracing mobile technology in 2015, looks like a sure fire way of making more money from your website.
Be an Authority: Gain your Audience’s Trust
Why do you think people tend to use successful affiliate websites like last LastMinute.com and GoCompare.com rather than buying from sellers directly?
What’s more, according to IDG’s 2014 Mobile Survey, 46% of all affiliate clicks and 26% of all affiliate retail sales come from mobile devices. So, embracing mobile technology in 2015, looks like a sure fire way of making more money from your website.
Be an Authority: Gain your Audience’s Trust
Why do you think people tend to use successful affiliate websites like last LastMinute.com and GoCompare.com rather than buying from sellers directly?
It’s because these sites have become synonymous with trust and transparency. They offer an honest and up to date overview of the options available within their industries.
In 2015, your website needs to take a similar approach to affiliate marketing and be transparent. Give honest reviews of products and services instead of trying to sell everything as being incredible.
In 2015, your website needs to take a similar approach to affiliate marketing and be transparent. Give honest reviews of products and services instead of trying to sell everything as being incredible.
Your audience will respect you for it and use their own initiative when it comes to clicking your affiliate links.
Focus on Creating Quality Content
Ever since Google’s major Penguin and Panda updates a few years ago, poorly written, thin content has rapidly gone out the window in terms of affiliate marketing. Creating valuable content ties in with the point above about being a trusted brand.
Focus on Creating Quality Content
Ever since Google’s major Penguin and Panda updates a few years ago, poorly written, thin content has rapidly gone out the window in terms of affiliate marketing. Creating valuable content ties in with the point above about being a trusted brand.
In 2015, one of the best strategies for making money through affiliate marketing is to write insightful, useful articles with a unique perspective that people want to read. The future of affiliate marketing in 2015 and beyond is definitely all about quality content.
Look at the “How to” and “why’s?”
One of the hardest parts about being an affiliate, especially if you’re just starting out, is that it is often hard to get seen without the power of a big brand behind you.
Look at the “How to” and “why’s?”
One of the hardest parts about being an affiliate, especially if you’re just starting out, is that it is often hard to get seen without the power of a big brand behind you.
The barrier to entry here is usually very high (a sizable marketing budget for example), so the key thing to focus on here is the generic or “big” keywords/subjects you’ll be looking for are already very competitive – competing for these will be costly!
The quickest way into targeting a less competitive area is writing around the “money” keywords – look a “how to” guides around the “smaller” problems within your area, over time these will gain traffic and affiliate earnings.
Identify Trends in Your Niche
If you have your finger on the pulse and are able to identify market trends before anyone else, you put yourself in a powerful position when it comes to affiliate marketing.
The quickest way into targeting a less competitive area is writing around the “money” keywords – look a “how to” guides around the “smaller” problems within your area, over time these will gain traffic and affiliate earnings.
Identify Trends in Your Niche
If you have your finger on the pulse and are able to identify market trends before anyone else, you put yourself in a powerful position when it comes to affiliate marketing.
Using Google Trends can be a great way to decide on which affiliate products and services to promote on your site. If there’s an obvious increase in searches for certain types of products, then be the first to write reviews and create other forms of content around those topics.
When it comes to making money from affiliate marketing, there’s a lot to be said for being ahead of the game.
What other ways would you suggest making money from affiliate marketing in 2015? Which of the strategies above do you see as being the most effective? What are your experiences of affiliate marketing in 2015? We’d love to hear from you!
What other ways would you suggest making money from affiliate marketing in 2015? Which of the strategies above do you see as being the most effective? What are your experiences of affiliate marketing in 2015? We’d love to hear from you!
No comments:
Post a Comment