Pinterest is intensifying its efforts at going after more advertisers as Adage reports that the company is refining its ad-targeting tools and audience targeting products. The company, according to the report will be offering advertisers more ways to promote their products and services.
According to Pinterest’s head of partner marketing who spoke Adage, the company is offering advertisers “a more precise” opportunity to reach their target audience beyond the 30 different categories for pins including food & drink, hair & sports.
He said as an example that a marketer will now be able to target a specific sport like soccer, which is different from what was obtainable where interests was not specific, but broad. Hadley also said that advertisers would also be able to target users by audience citing “outdoor enthusiast” in particular.
In the next couple of months, Pinterest will start testing a new ad format, which Hadley calls animated pins. He however, didn’t give more insight into what when the service will be made available.
In the next couple of months, Pinterest will start testing a new ad format, which Hadley calls animated pins. He however, didn’t give more insight into what when the service will be made available.
Pinterest is likely to follow its usual style of testing its service with select advertisers before rolling it out; and animated pins may follow similar pattern. The company’s decision to roll out will eventually depend on the feedback it receives from its test.
While this is one move that is likely to generate more revenue for Pinterest, it remains to be seen if users will be thrilled with this latest move by the company. Whether they would love animated pins might not be the issue for users, but follow them as they scroll on the website is something to ponder about.
On Pinterest’s plans to add a “buy” button that would let users on the platform buy pinned items without having to leave the site or app, Hadley offered no comment.
Pinterest had caused a stir among marketers in February when it band third-party marketing links on its platform. This caused a bit of uproar among affiliate marketers who said the company took such step in order to make some more money.
While this is one move that is likely to generate more revenue for Pinterest, it remains to be seen if users will be thrilled with this latest move by the company. Whether they would love animated pins might not be the issue for users, but follow them as they scroll on the website is something to ponder about.
On Pinterest’s plans to add a “buy” button that would let users on the platform buy pinned items without having to leave the site or app, Hadley offered no comment.
Pinterest had caused a stir among marketers in February when it band third-party marketing links on its platform. This caused a bit of uproar among affiliate marketers who said the company took such step in order to make some more money.
“Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. We believe this change will enable us to keep the high bar of relevancy and quality Pinners expect from Pinterest.”
http://socialbarrel.com/pinterest-soon-out-with-animated-pins/97613/
No comments:
Post a Comment