If you have had any training in sales, you probably know this tip already. If you have not had any training in sales, you probably do not.
But even highly trained salespeople who are affiliate marketing beginners forget this. I did. So, what is my affiliate marketing tip of the day?
Simply this: Focus on the benefit to the customer, not on the feature of the product. What does this mean practically?
If you are marketing houses, you are marketing shelter from the elements, not wood or bricks.
If you are marketing fences, you are marketing safe kids and dogs or privacy, not white pickets. If you are marketing an investment program, you are marketing future feelings of security, not bigger numbers on a bank statement.
Affiliate marketing beginners, like all sales people, often forget this one simple fact. So with each new article you write, pay close attention to what you say.
Simply this: Focus on the benefit to the customer, not on the feature of the product. What does this mean practically?
If you are marketing houses, you are marketing shelter from the elements, not wood or bricks.
If you are marketing fences, you are marketing safe kids and dogs or privacy, not white pickets. If you are marketing an investment program, you are marketing future feelings of security, not bigger numbers on a bank statement.
Affiliate marketing beginners, like all sales people, often forget this one simple fact. So with each new article you write, pay close attention to what you say.
Ask yourself, am I describing the features of this product, or am I truly showing the benefits to my readers?
The most important thing is doing this going forward. Don't use this tip or any other as an excuse to edit all your old material without first writing new material.
Remember that content is king. And new content is the king of kings.
If you write new quality content and still have the time to go back over old content, by all means, edit the old content to ensure benefits stand out over features.
But write new content first!
The most important thing is doing this going forward. Don't use this tip or any other as an excuse to edit all your old material without first writing new material.
Remember that content is king. And new content is the king of kings.
If you write new quality content and still have the time to go back over old content, by all means, edit the old content to ensure benefits stand out over features.
But write new content first!
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