New affiliates are encouraged to create their own websites, master SEO and update their websites frequently with fresh and original content. The upside to this approach is that an SEO'd site will generate free traffic from search engines.
Also, you get to brand yourself and your readers will know where to find you. The downside is that this approach takes time to deliver results.
Also, with Google's frequent updates to their algorithms, SEO has been reduced from being some kind of science to a hit and miss mashed with guess work. Changes in a Google algorithm has had super-affiliates' incomes being reduced by as much as 90%!
This approach alone does not work very well for an affiliate marketer. If you already own a website, it will be of huge help to start building a list, aggressively so.
I believe that, as an affiliate your list is your only true possession. With a list of subscribers, you can switch affiliate programs as you see fit, as long as you remain relevant to your list.
Building a funnel however, ensures sustainability and growth for your affiliate marketing business.
How does an affiliate funnel work?
A typical sales funnel starts with a free giveaway in exchange for a subscriber's email. You will need an email marketing system for this purpose. As is typical of a funnel, you may gain a large number of subscribers.
As you introduce your subscribers to your affiliate offers, the number of those who do click through may decrease.
The numbers of conversions or sales will even be lower. This will be offset by the new subscribers you are gaining on a daily basis.
When using a funnel, your main focus is generating traffic to your free giveaway and nothing else.
Affiliate funnels, once setup correctly, reduce the pressure of having to sell. Once your automated emails are setup, they do the selling for you.
What do you need to setup a sales funnel?
1. An email marketing & autoresponder system (try the 30 day free trial)
2. Capture page or web form to collect email addresses-some auto-responders include these in your membership. Get Response does have capture page templates as well.
3. A product to give away. This could be a good ebook, email course, coupons etc. This must be relevant to your target market.
4. Once all is setup, you need to work on TRAFFIC.
This is the simplified version of what is involved in sales funnels. New affiliate marketers may feel intimidated by auto-responders. In fact, most delay list building for fear of messing things up while working with auto-responders.
If you are not ready to create campaigns and work with email marketing software, I'd recommend that you take a look at CBPassiveIncome.
This is a licensed product that has the whole funnel setup for you (with readily monetized auto-responder emails). The license also includes a free giveaway and a website that you will use to capture emails. It works for both experienced affiliates and new alike.
Download Patric Chan's free report and learn more
Read the report and perform your due diligence in determining whether this automated sales funnel is for you!
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