Affiliate marketing changes fast, and when your clients trust you to bring in the big bucks, you need to keep up.
With 10 years of experience in the affiliate business, as both a publisher and an advertiser, I’ve developed a no-fail strategy that helps keep me on top of the latest trends and ahead of the competition.
When I started as the new affiliate marketing specialist at Le Site one year ago, I applied this no-fail strategy to one of their biggest clients. The client was a huge corporation that sold for millions of dollars online every year, and I knew I needed to bring my A-game to my first account.
The results? I doubled their sales within the first quarter after applying this strategy. Here are the three simple steps to my approach:
When I started as the new affiliate marketing specialist at Le Site one year ago, I applied this no-fail strategy to one of their biggest clients. The client was a huge corporation that sold for millions of dollars online every year, and I knew I needed to bring my A-game to my first account.
The results? I doubled their sales within the first quarter after applying this strategy. Here are the three simple steps to my approach:
1: Invest Your Time In Strong Affiliate Research
Experience brings connections, but those aren’t necessary for success. What really pays off is doing research and figuring out who the next big publisher will be before everyone else does.
Experience brings connections, but those aren’t necessary for success. What really pays off is doing research and figuring out who the next big publisher will be before everyone else does.
Besides, affiliate marketing changes so quickly that no amount of experience can keep you on top of your field. It’s your job to know about new product tools and trends before they come out.
Bottom line: Know about the next big thing, not the latest big thing.
2: Use Google Analytics As Your Best Friend
This tool shows you where to invest your dollars. It’s more than just checking which publishers bring in the most visits. By analyzing your data, you can see the percentage of qualified traffic they bring in, what their conversion rate is, which devices their visitors use and many other variables.
Bottom line: Know about the next big thing, not the latest big thing.
2: Use Google Analytics As Your Best Friend
This tool shows you where to invest your dollars. It’s more than just checking which publishers bring in the most visits. By analyzing your data, you can see the percentage of qualified traffic they bring in, what their conversion rate is, which devices their visitors use and many other variables.
These insights allow you to reward your best publishers with better commission structures and exclusive offers for their audience, which guarantees you more exposure on your top performing sites.
Bottom line: Get to know your buyers.
3: Leverage Your Other Marketing Efforts
Le Site is great because it’s a one-stop shop for everything e-commerce. This means that all departments can work with each other and leverage the efforts made on other marketing fronts.
Bottom line: Get to know your buyers.
3: Leverage Your Other Marketing Efforts
Le Site is great because it’s a one-stop shop for everything e-commerce. This means that all departments can work with each other and leverage the efforts made on other marketing fronts.
When I see that one affiliate channel is performing really well, I can talk to our Media Buy expert to make sure we’re investing in the same channel. This gives us better placement, more promotional communications, and an overall increase in ROI.
Bottom line: Develop a 360° marketing plan.
Bottom line: Develop a 360° marketing plan.
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