Showing posts with label cpa. Show all posts
Showing posts with label cpa. Show all posts

Friday, 31 October 2014

Why Most People Fail In Affiliate Marketing!

After doing affiliate marketing on the Internet for over 12 years now I can tell you it is not that easy. I can also tell you why most people fail in affiliate marketing.


Why Do People Fail In Affiliate Marketing?
Audience:
You must target the right audience for your product. This is harder than it sounds because there are so many different ways to make money as an affiliate marketer.

For example, you must attract the right kind of potential customer to your website, if you are trying to sell a product. Most successful affiliate marketers have learned that pre-selling a product is much better than promoting the affiliate sales page at first.

The same thing is true with writing review articles and creating web pages from them. When you review a product you are warming up your customer to potentially purchase it.

Therefore you want to attract are people that are looking for that specific product. The most effective way to do this today is to target affiliate products by name or model number.

Targeting keyword phrases for an affiliate product you want to sell can still be done, but it does not work as well.

Many people prefer to do affiliate marketing by promoting cost per action programs. Surprisingly you can make anywhere from a dollar a lead to several hundred dollars per lead depending on the offer you are promoting.

Why Do People Fail In Affiliate Marketing-
Affiliate-Website:
However, again there is a skill to doing this correctly. You do not want to promote the CPA landing page at first.

You are better off to create your own website or blog to promote your CPA offers on. This allows you to attract people by doing seo marketing.

When you will rank highly for a targeted keyword phrase the type of traffic you get will be more targeted.

Getting paid by the click with Google Adsense requires targeted traffic as well. For this reason affiliates who develop niche websites do much better.

The most effective way to do this today is to set up a tightly themed niche blog and add fresh content to targeting keyword phrases. This is helpful to Google when they match their advertisers to your content.

This way you got advertisers that will appeal to your visitors when they land on your web page. This greatly increases the click through ratio and allows you to make more money.

These are several ideas on why most people fail in affiliate marketing. Seriously think about the type of traffic you want to get for the affiliate product you are promoting.

Tuesday, 12 August 2014

What Is CPA Marketing and How Does It Work?

What is CPA marketing or Cost Per Action marketing, and how does it work?

Here’s the de-facto WikiPedia explanation on CPA marketing:

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action – for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.

That’s a very broad definition of CPA. In reality, the advertising world uses the term CPM (Cost Per Mille) to track banner impressions, and CPC (Cost Per Click) to track clicks and unique visitors.

We find the word CPA used in many affiliate networks and advertising platforms, each with a slightly different variation of what CPA means. So here’s a diagram to explain what CPA really means, according to us, in layman terms:


CPA Marketing for Agencies

For advertisers and agencies, CPA marketing means generating a lead or sale on their website. This is also referred to as “Performance-Based Marketing”, or a method for pricing ads and traffic based on the action generated by that ad.

For agencies, this is something new, as their typical model is CPM or CPC. In fact a lot of agencies today still display on those two models.

CPA Marketing for Affiliates

For affiliates, CPA affiliate marketing means getting paid for a sale or lead. However, here’s where the misnaming occurs.

Some affiliate networks use the term CPA to refer to lead generation offers, which are also called “Lead Gen” in some instances. In such cases, the traditional model of getting paid a percentage commission based on sale is referred to as “Rev Share”.

Also, since affiliates are more concerned with how much they get paid, the term PPL (Pay Per Lead) and PPS (Pay Per Sale) is also used in some networks.

There  is no industry standard naming guide, so it’s messy and confusing. Generally speaking however, the term CPA has been used so inaccurately by tons of CPA marketing networks and CPA marketing programs, that the term now simply means getting paid a fixed sum for generating a lead to a free offer.

In our own affiliate network, Ashadee, we refer to it as CPL or Cost Per Lead. This is what the mainstream advertising industry uses, so were sticking with that.

No matter what actual term is used, CPA marketing is beneficial to advertisers and affiliates.