Showing posts with label PPC. Show all posts
Showing posts with label PPC. Show all posts

Friday, 1 May 2015

Affiliate Marketing Strategy - Important Aspects Of Affiliate Marketing!

You probably won't be surprised to learn that the winning affiliate marketing strategy involves getting as much traffic (and as much targeted traffic) to your affiliate products as possible. 
 
And getting enough traffic starts with choosing a product or service that is guaranteed to generate interest and then to convert into sales. 
 

One part of an effective affiliate marketing strategy is making sure that you leverage off of the merchant's time and effort that have been put into his or her product or service. An experienced and skilled merchant will know that the more his or her affiliates are selling, the more he or she will earn.
 
And therefore, he or she will continue to test and tweak the product's or service's sales page to make it into a the most compelling offer possible that makes it hard for people to refuse once they land on the page.

Look for sales pages that are simple and clean, that offer a compelling headline, testimonials and, if possible, even a timer that shows people how long they can claim the product or possibly the bonus that comes with it. 

Once you've chosen a product with a proven sales page and conversion rate, you need to get as much high-quality traffic to the offer as possible. You can do this directly by advertising your affiliate link with PPC (pay-per-click), classified ads, banner ads, etc. 
 
Or you can set up a content blog or website that provides useful information on the niche of the product or service you are selling.

If you are just starting out, a blog might be the easiest way to get started and a WordPress blog is often the most highly recommended because it comes with many free plug-ins that will allow you to be more visible to the search engines.

Keyword research is an important part of any kind of affiliate marketing plan of action. After you've chosen the product or service that you want to promote, then choose the keywords that you are going to use to get traffic to your link or to your website or blog. 
 
Again, if you are new, you want to choose less competitive keywords.

Go to the Google Adwords Keyword Research Tool (which is free of charge) and type in the general term that describes your product's niche. This tool will then provide you with all the related search terms that people are actually using when they go to their browser and do a search. 
 
The tool also provides you general statistics on how often each term is searched, how competitive each term is, what people are bidding on this term in PPC ads, etc.

Start with lower-searched terms and use these in your blog/website content, or in your direct link advertising methods. As you start to get more visitors, you can start using more competitive terms in your affiliate marketing strategy.

Wednesday, 15 October 2014

What Is Affiliate Marketing? – 3 Point To Ponder

What Is Affiliate Marketing?
For every digital marketing world’s fresher and enthusiast the most commonly asked question is “What is affiliate marketing?” and for every advertiser and publisher, Affiliate marketing is the most famous and preferred marketing strategy. 

This strategy has been availed by many people for different reasons. Some online marketers use it to increase their revenue, whereas others use it to attract more audience towards their website or to increase conversion rate.


Affiliate marketing is one of the best ways for earning extra money. Various website owners display advertisements of other companies and brands on their websites to earn commission. Web bloggers seem to have more interest in this marketing strategy than anyone else. 

When someone clicks on these ads, they take them to the linked website and if visitor likes the offered products and make a purchase then the affiliate marketer gets the commission. PPC (pay per click) and CMI (cost per impression) are the two main kinds of affiliate marketing.

Many website owners are unaware of the benefits of affiliate marketing and have never tried to avail it. Here I’m pointing out 3 things that will make you understand what is affiliate marketing and how it can be fruitful for you.

Monetize Blogs:
For monetizing blogs, most bloggers avail affiliate marketing. This marketing strategy has a tendency to increase your revenue by allowing you earning extra commission. 

A good blogger have numerous regular readers, these readers can help you earning commission by clicking ads on your website and make a purchase. For successful affiliate marketing, it is essential to put ads that are somehow related to your blogs as people interested in your blogs may like to go on similar advertisements.

To Earn Money Easily:
What is affiliate marketing? Is it really productive? Yes, Affiliate marketing is a productive, trustworthy and effortless way of making money. The only thing that needs some efforts is to find a way that will persuade audience to click on the ads. 

It would be good to get all kind of information about affiliate marketing before getting started. Try to place ads of popular brands to get more clicks and commission.

Resources For Getting Started:
If you have decided to start affiliate marketing and have completely got the idea of what is affiliate marketing then you are in a need to get some good resources to find out about Affiliate marketing planning and best affiliate marketing strategies. 

An important resource in this regard is ‘the product reviews’. You can read online reviews about products which will help you in finding most popular brands to put on your website. You can also find detailed notes on Affiliate marketing on the internet by using keywords like: affiliate marketing, affiliate program, affiliate advertising etc.

No doubt affiliate marketing is the best option for every website owner to earn extra money and to promote a brand. I am sure now “What is Affiliate Marketing?” is not a difficult question for you to answer, right?


Monday, 8 September 2014

​Are You Thoroughly Disgusted with Affiliate Marketing?

Affiliate marketing is a tough business. Once that you realize that it is:
 
1. Tough, and
2. A business, it helps.


If you are going to promote a product as an affiliate, just putting your affiliate link on your website is NOT going to do it. Here are some criteria:

1. Know your product inside and out.
2. Use your product.
3. Be excited about your product.
4. Trust your product.
5. Testify of the usefulness (to you) of your product.
6. Keep posting about your product until you have written about it about 10 times, pointing out various benefits and twist.
7. Reporting on the use of your product by you and others (testimonies).
8. Be able to suggest backup products to your buyers. (So you may want to keep track of your buyers.)
9. Promote related products.
10. Use keyword and SEO techniques to promote your products including social marketing.

I also suggest that you contact your affiliate manager. He or she will know what is going on, what works, who is making the big bucks, etc.

He or she will guide you to markets in and out of the country. Ask your affiliate manager about PPC marketing. PPC is a good way to check out your keywords too.

One other thing...

Make sure your domain reflects your market. You may want to create a new domain for your product from the start. It can pay off.

Think about it! You are in business to make money, not for your health.

Friday, 29 August 2014

Lesser Known Secrets To Affiliate Marketing Success!

Most affiliate marketers today use search engine optimization to boost their success in affiliate marketing. Others perform different marketing methods like social media marketing, forum marketing, banner ads and PPC advertising, article marketing, and video marketing among others.

Only a few are buying hits to increase the page views of their affiliate pages, which is the ‘less traveled by’ road to success because majority of them think that this is not beneficial for SEO. The truth is this method can be a short-cut to success if this is correctly implemented.

Either way, it is important to conduct as many different strategies as possible. The more the better, and the closer you shall be to your success.



Affiliate Secrets to Success with Affiliate Programs

Choose Programs with High Conversion Rate
One of the crucial factors that can greatly influence your success is choosing the right program to promote. There are thousand s to choose from; Clickbank alone has more than 4000 different products to offer. So you must choose wisely which product to promote.


A lot of experts have varying and contradicting advices. Some are suggesting selecting the ones with the highest payout per sale, others recommend to go for products that are hot in the market and widely in-demand; still there are several affiliates recommending products with crazy conversion rates.

Which one to choose is relatively confusing; to make it easier it is best to start with your goals.
If you are in just for money then go for the ones that maximize your earnings. Obviously, the high-paying programs will first pop up in your mind. But you must also check the gravity or the popularity of the products.

If the demand is low, it may take a while before you can make a sale. So weigh in your options. Ideally, promoting products with high payouts is the best choice because you shall be earning more for the same marketing efforts spent compared to products with low payouts.

Check the Landing Page
Another crucial component is the conversion of the program. It’s useless to promote products with low conversion. Therefore, take a close look at the gravity data. Clickbank normally provides this information to its affiliates.

On top of that, you must never fail to check the landing page. This is very important because this has great bearing on how the product changes the prospects into real customers. Think as if you are the customer and if you are convinced to buy the product or not. If you don’t feel like buying it then don’t promote the product at all.

Diversify Your Marketing Techniques
Promotion is like a bloodline to success. If you don’t promote your offers you will definitely not get any sale. You have a lot of options when it comes to marketing your products. Naturally, you would go for search engine optimization since most marketers are doing it. This is highly recommended because this can give you long-term benefits.

Therefore, you must optimize your blog for the search engines regardless if you are doing other methods of promotion. The benefits of SEO will usually take time unless you are an expert in this aspect. That is why it is best to combine it with other strategies like the paid hits method that gives you short-term and faster results.

Split Test Your Campaign
Before launching any marketing campaign, you must first optimize your sales copy. Some programs will provide you with a pre-built landing page. Some of these landing pages may convert, but you also need to check if creating a custom-made template that is more specific to the segment you are targeting to will perform much better.

Thus, you must split-test your strategies in order to pinpoint the one that gives you the highest output. Once this is done, you can concentrate your marketing efforts on high-performing methods.

Paid Leads
Buying targeted web traffic is like playing dart. You need to hit it right on target to enjoy the benefits. You must also use a perfect dart that gives you utmost accuracy in hitting the bull’s eye. A misalignment of the shaft can already cause the dart to go off course.

Similarly, to enjoy the true benefits of paid hits, you need to use the firm that will give you not just real human visitors but laser targeted prospects as well. So the real challenge is in locating the right firm. This is quite difficult at first, but once you are able to find one, you can use the same service in the succeeding campaign.

To aid you in your search, check the features of their plans. Many of them will give you general and non-targeted leads, so you cannot expect that your conversion will increase.

Likewise, sales will remain low if the visitors you are getting is not targeted to your niche. It is advisable not to choose such plan. You can easily detect these packages because they will only require a single data from you, which is the target url of the sales copy or of the homepage where you want the visitors to go to.

What you should choose instead are plans that allow you to target more specific market segment. These packages normally require you to filter the expected audience based on several filters like the country where you want the people to come from, or their age group. By doing so, you have more assurance that your visitors are better targeted to suit your niche.

More Affiliate Marketing Tips
When promoting products, one of the main concerns is getting people to visit your blog where your affiliate links are. One of the solutions to this issue is to get paid leads to your sales copy.

This is an effective marketing strategy because there is still a chance of getting a couple of impulsive buyers if your product offers are great and interesting even if your viewers are, at first, non-targeted to your niche. But if you properly target the audience using the premium plans that allows you to customize your expected visitors, your conversion shall be even better.

If you want to succeed in affiliate marketing, get a blog and start optimizing it to achieve a good page rank in Google. For the meantime, send paid leads to each of the pages in your site, with more emphasis on the homepage.

You must also set off other campaigns like article marketing. This will give you direct referrals while simultaneously creating high quality backlinks. If you submit more articles, you will get more visitors once they are published. Sometimes this is just a numbers game. More articles, more visitors, and more sales. Therefore, keep on pumping those articles and they will eventually pay off.

The same is true with other strategies. Share your web contents to various social media networks. Do similar things with your published articles. It is impossible not to close a single sale from your combined strategies using articles and social sharing.

Nevertheless, success in affiliate marketing can be achieved given that proper marketing campaign is in place. You can set it up using various techniques that include SEO and the above-mentioned internet marketing strategies, while all together buy website visitors to boost your sales.